MIRREN IS A SMALL TEAM OF NEW BUSINESS TRAINING AND RECRUITING SPECIALISTS
Mirren Training works on-site to teach our agency clients how to apply The Mirren MethodTM – a set of five innovative drivers – that creates new leads within 90 days and accelerates conversion. By using this rule-breaking approach to differentiate, pitch and prospect, our clients consistently double and triple their growth rate.
Mirren Talent specializes exclusively in placing new business executives. Our expertise allows us to locate the best talent - and help you get the most out of that talent. We are networked deep into the new business community, and bring this select talent pool to bear in every search.
We work with small, mid-size and larger agencies in public relations, advertising, event marketing, media services, interactive, direct, promotions, design and brand consulting.
Our team has run marketing and new business at boutiques and at agencies that include TBWA\Chiat\Day and Wieden + Kennedy. To fuel industry dialog, Mirren also produces: The New Business Conference with Adweek and The Workspace/Marketing Chief Roundtable Series with Harvard Business Review.
Mirren is led by a driven team of new business innovators:
Bob Wiesner
Director of New Business Strategy & Training
Bob runs the training practice at Mirren. In this role, he leads the on-site consulting and training programs, with a special focus on evolving the curriculum – ensuring it contains the latest best practices and conversion strategies.
Prior to joining Mirren, Bob founded Executive Persuasion Group and was the CEO of Rogen. Both firms focused on training agency executives how to sell bigger creative campaigns to their prospects and clients. His agency clients included small innovative boutiques and larger agencies such as Ogilvy & Mather, BBDO, TBWA\Chiat\Day, OMD, Saatchi & Saatchi, Taylor PR, and Manning Selvage & Lee. Bob began his career at agencies and clients that included Benton & Bowles, DDB, BBDO, McCann Erickson, American Home Products, and Hanes Corporation. [more>]
Brent Hodgins
Director of Client Services
Brent moved into advertising after selling his event marketing firm at twenty-five. He has since worked for agencies that have included Wieden + Kennedy and TBWA\Chiat\Day.
It was nine years ago that his focus moved from account management to exclusively reengineering business development departments. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools. He was also the chair of a New York young professionals organization tied to Fast Company magazine and was the key force in building it up to a membership of over fifteen hundred. He is on the board of advisors for the Harvard Marketing Club and has been recognized for his achievements with invitations to participate in the Summit for Emerging Visionaries and the State of the World Forum. [more>]
Tom Cramer
Director of Planning
Tom brings a mix of agency and client-side experience. After completing his MBA at London Business School, he was recruited by Marks & Spencer, one of top retail chains in the U.K. There, he played a leading role in both the complete redesign of their marketing practices and in their advertising agency relationship.
He returned to New York to join Mirren Business Development. Prior to his MBA, Tom was in a senior client services position at Dentsu Worldwide's New York office, DCA Advertising, where he developed an external marketing and new business program that grew billings by thirty-four percent over three years. He has worked with clients that have included Foot Locker, the former Woolworth Athletic Group, and Canon USA to develop innovative communications and consumer marketing programs.
