Bob Weisner - Director, New Business Strategy & Training

Bob Wiesner
Director, New Business Strategy & Training

Bringing a mix of experience in executive management, new business strategy and organizational development at top agencies, Bob runs the New Business Training Practice at Mirren. In this role, he focuses not only on leading the on-site consulting and training programs, but also evolving the curriculum, ensuring it contains the latest best practices and prospect conversion strategies.

Prior to Mirren, Bob founded Executive Persuasion Group, a boutique firm focused on helping senior agency executives sell bigger creative ideas to their clients. Before EPG, he spent 11 years as a member of the global leadership team of Rogen International, a consultancy that works with senior executives to help them be more persuasive in face-to-face business communications. At Rogen, he was responsible for delivering presentation skills training, business development consulting, executive coaching, and strategic leadership communication services to Rogen’s most senior client leadership. He also had oversight of the firm's sales and marketing activities. For two years, Bob was CEO of Rogen's US operation.

Bob has worked with clients in advertising and marketing communications, consumer products, professional services, banking and finance, IT, pharmaceuticals, and research. His agency clients have included Ogilvy & Mather, BBDO, DDB, JWT, TBWA\Chiat\Day, OMD, Saatchi, Team One, Taylor PR, LLNS, KPR, MS&L, and GCI Global. Outside the marcomm world, Bob has worked with Bank of America, JPMorganChase, Roche, Novartis, NPD Group, Nielsen Media Research, CBS Interactive, The Hay Group, KPMG, NYC2012, HP, Factiva and MSN. He has consulted on major new business pitches and IPO road shows, and prepared clients for large-forum public events, panel discussions, and media appearances.

Bob has appeared on CNN and has been cited in major publications and business journals, including The New York Times, The St. Petersburg Times, and the Houston Chronicle, providing commentary on the effectiveness of political communication throughout the 2004 presidential election campaign.

Prior to joining Rogen, Bob worked for 18 years in advertising, marketing and organizational development. He held positions at Benton & Bowles, DDB, BBDO, McCann Erickson, American Home Products, and Hanes Corporation.

Bob is married with two daughters, ages 27 and 24. He is a graduate of Rutgers University. Bob and his wife live in New Jersey.

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