Top CMOs on Twitter as Reported by: Systemic Marketing
July 30, 2009
Be sure to follow Kent Huffman on Twitter: @KentHuffman
These are the top 45 Chief Marketing Officers in the U.S. who 1) provide useful content and consistently engage with their followers on Twitter, 2) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 3) were active on Twitter as of July 29, 2009. Please let Kent know if he has missed any CMOs who have 250 [Read More]
Be sure to see PJA Advertising + Marketing at our upcoming workshops series, where they'll address Social Media Marketing as a New Business Tool.
You can learn more about them in their latest blog posting on the topic. Here are the highlights:
The 5C's of Integrating Social Media into Our Agency Marketing Efforts
by Greg Straface
As an agency, we've learned a quite a bit about integrating social media into our [Read More]
If you happened to attend our new business conference this spring, you will have heard us harping on the role of relevant and unexpected Consumer Insights as vital for winning pitches and opening doors with new prospects. We're always keeping our eyes open for new tools.
As it relates to an ability to quickly uncover a new consumer insight, here's an excerpt from the AdAge piece [Read More]
Clients are bombarded with outreach from agencies. In fact, not just from agencies... but printers, magazine reps, radio reps, research companies, etc., etc.
Given all the agency cliches, it's become difficult to have anything unique to say.
At the end of the day, clients want one question answered:
What do you have for me that will help my business?
Social media (even just through blogging, Facebook, Twitter) becomes one good tool for communicating your "business-building insights" with prospects: (1) You can first learn about each prospect, better understanding them and [Read More]
Continuing the dialog from the 4A's new business blog:
The online dialog about new business trending, insight and strategy has increased quite dramatically. Social media is in fact proving to be a valuable new business tool, if approached in a considered, strategic manner.
Even just through the use of Facebook, LinkedIn, and Twitter:
1. You can build a relationship in a way that is "safer" for the prospect. They feel like they can get to know you before engaging you in a phone call.
2. You can listen and learn, before you [Read More]
