Today, our conference team announces the Speaker Selection and Agenda Session Line Up for our 400 agency event this April 12 - 14 in New York.
And we have quite a dynamic and diverse group of speakers this year. Front and center will be the most innovative agencies in the country - numerous of which are experiencing double and triple-digit growth, despite the current climate. It is their best practices that will define the business (and business development) over the coming few years. It is their best practices that can [Read More]
Agencies invest a tremendous amount of their resources in Search Consultant-led reviews.
Given this, our objective with this study is to spark the dialogue and provide the agency feedback that will ultimately lead to improving how Search Consultants get the best work from the agencies they engage. We are also providing agency feedback to help ensure reviews are being run in a way that is efficient, effective and ethical.
Fear of Being Black-Listed: It is worth noting that this study created an element of concern with agency executives. Thirteen people emailed Mirren [Read More]
I've been following the Zappos pitch insanity on Adweek: http://bit.ly/WGWV0. The debate was originally sparked by a friend, Mike Wolfsohn (an exceptionally talented Creative Director at Ignited), on his blog at http://bit.ly/3eRP3W.
I contributed my 2 cents today:
Almost 2 1/2 years ago, I wrote a POV on "Agency Pitch Addition" here for Adweek. A few thoughts:
Most agencies are in fact caught in a nonstop rut of loss after pitch loss. Why? Because pitching is far more exciting than stopping to examine and address the core business issues behind the losses.
Agencies secretly [Read More]
Undoubtedly you've seen the headlines about Coca-Cola's new mission in life:
"Coca-Cola is trying to start an industry-wide movement toward a "value-based compensation model like the one its adopted that promises agencies nothing more than recouped costs if they don't perform -- but profit margins as high as 30% if their work hits top targets." as reported in AdAge by Mullman and Zmuda.
I can understand Coca-Cola's desire to pay a fee for only those initiatives that achieve predetermined (and mutually-agreed upon) objectives. And if structured appropriately, this [Read More]
