Agencies complain about clients saying one thing, but then doing another. However, do agencies treat their own marketing the same way?
At the latest Mirren New Business Conference on April 6 - 8, 2009, 325 attendees took in the latest thinking from 35 speakers in 30 sessions over 3 days. Speakers included every major search consultant, Crispin Porter + Bogusky, Goodby Silverstein, R/GA, Razorfish, Anomaly, to name a few.
158 agencies participated in a basic survey about their new business practices and the impact of [Read More]
Another good sign?
The Conference Board Consumer Confidence IndexTM, which had improved considerably in April, posted another large gain in May. The Index now stands at 54.9, up from 40.8 in April. The Consumer Confidence SurveyTM is based on a representative sample of 5,000 U.S. households.
Says Lynn Franco, Director of The Conference Board Consumer Research Center: "After two months of significant improvements, the Consumer Confidence Index is now at its highest level in eight months (Sept. 2008, 61.4). Continued gains in the Present Situation Index indicate that current conditions [Read More]
I interrupt this broadcast about our current economic apocalypse, for a brief scan of a few economic indicators.
Economists are starting to more widely predict that pent up demand will soon kick in. Because businesses have cut back and drained their inventories so low, they'll need to start ramping up production and purchasing fairly soon.
Here are a few elements that I (as someone who still needs help with economics 101) keep an eye on right now: The Dow Jones Industrial Average; the Home Price Index; the Consumer Confidence Index; and the Unemployment Rate. [Read More]
