We recently spoke with David Wilson, Ex-Procurement Head of Mattel, about his upcoming talk at the New Business Conference.
MIRREN: What are the biggest myths about procurement? In other words, what are the preconceived notions about procurement that are completely off-base?
WILSON: Procurement is not always about cost savings. In fact, in my experience and especially for services such as agency services, cost is one of the less important factors. A good procurement process should be taking into account quality and service, as well as cost. In many [Read More]
Today, our conference team announces the Speaker Selection and Agenda Session Line Up for our 400 agency event this April 12 - 14 in New York.
And we have quite a dynamic and diverse group of speakers this year. Front and center will be the most innovative agencies in the country - numerous of which are experiencing double and triple-digit growth, despite the current climate. It is their best practices that will define the business (and business development) over the coming few years. It is their best practices that can [Read More]
SPEAKER NOMINATIONS ARE NOW CLOSED.
Thank you for all your nominations.
We are on a hunt.
We are on the hunt for those agencies that are experiencing growth - and have done so by reinventing their agency.
Call them innovators. Call them visionaries. Call them rule-breakers. Call them bulldogs in their determination to grow. They will be front and center at The 2010 Mirren Business Development Conference in New York this April.
Whether it's creating new revenue streams, experimenting with pricing models, launching new services, tapping social media or a completely new approach to business development... [Read More]
Our Training Event team, along with Adweek, has been working (what already feels like around the clock) on the planning of our next national new business conference.
We continue to focus on delivering cutting-edge new business strategy that is practical, relevant and immediately applied. To that end, we have a few surprises we'll be announcing in the coming weeks. From format to subject matter to speakers, we'll be introducing a few twists to ensure we continue to deliver meaningful insight.
Content will address key issues that agency principals and new business [Read More]
Be sure to see PJA Advertising + Marketing at our upcoming workshops series, where they'll address Social Media Marketing as a New Business Tool.
You can learn more about them in their latest blog posting on the topic. Here are the highlights:
The 5C's of Integrating Social Media into Our Agency Marketing Efforts
by Greg Straface
As an agency, we've learned a quite a bit about integrating social media into our [Read More]
Agencies complain about clients saying one thing, but then doing another. However, do agencies treat their own marketing the same way?
At the latest Mirren New Business Conference on April 6 - 8, 2009, 325 attendees took in the latest thinking from 35 speakers in 30 sessions over 3 days. Speakers included every major search consultant, Crispin Porter + Bogusky, Goodby Silverstein, R/GA, Razorfish, Anomaly, to name a few.
158 agencies participated in a basic survey about their new business practices and the impact of [Read More]
As requested by many of you who attended the conference, below are several of the handouts (often a condensed version of what was actually presented). Simply click on the link to download each PDF.
Please Note: these will be available for download only until Fri, June 12th.
What Clients Want: Mary Ann Packo, Millward Brown
Where the Spending Is: Krista Faron, Mintel International
Keynote: 25 Things About Pitching To Win: Jason Whiting, AKQA
Breaking Into New Categories: Brent Hodgins, Mirren
[Read More]
