Agencies invest a tremendous amount of their resources in Search Consultant-led reviews.
Given this, our objective with this study is to spark the dialogue and provide the agency feedback that will ultimately lead to improving how Search Consultants get the best work from the agencies they engage. We are also providing agency feedback to help ensure reviews are being run in a way that is efficient, effective and ethical.
Fear of Being Black-Listed: It is worth noting that this study created an element of concern with agency executives. Thirteen people emailed Mirren [Read More]
Our Mirren Search Consultant Review closes fairly shortly now. We've had a good response from the industry, with some interesting insight into what's working and what can improve in terms of how search consultants and agencies work through the competitive review process.
Here are some responses to the question:
Overall, what do Search Consultants most need to improve in terms of how they work with agencies?
"Cut way back on what often is an over-the-top RFI/RFP process." "Transparency of expectations." "Manage the clients' expectations better and eliminate useless work and hoops for the agencies to jump through." "Find a new way to evaluate [Read More]Our Mirren Search Consultant Review closes fairly shortly now. We've had a good response from the industry, with some interesting insight into what's working and what can improve in terms of how search consultants and agencies work through the competitive review process.
Here are some responses to the question:
What are one or two of the single biggest trends you see taking place with Search Consultants and their impact on new business?
"Growing number of digitial AOR reviews." "They are setting less boundaries around what a client can request for spec thinking/work." "Higher number of specialized searches--PR only; media only, etc. vs. AOR searches." "More [Read More]
Mirren is conducting a review of Search Consultants, as evaluated by you, the agency. The objective is to spark dialog and provide feedback that will ultimately lead to improving best practices.
You can participate in the review here: The Mirren Search Consultant Review.
Based on speaking with agency CEOs and new business directors over the last few years, our own experience as new business directors, and extended deliberation within the Mirren team, this is what we've carefully selected as our evaluation criteria. As always, let us know if you have any [Read More]
Agencies complain about clients saying one thing, but then doing another. However, do agencies treat their own marketing the same way?
At the latest Mirren New Business Conference on April 6 - 8, 2009, 325 attendees took in the latest thinking from 35 speakers in 30 sessions over 3 days. Speakers included every major search consultant, Crispin Porter + Bogusky, Goodby Silverstein, R/GA, Razorfish, Anomaly, to name a few.
158 agencies participated in a basic survey about their new business practices and the impact of [Read More]
