Our Goal: Create Immediate Impact
Below is a small sampling of our on-going client tracking. Here are some of the metrics we track within several days of completing the on-site portion of each program. This is an average for all clients over the most recent 12 months. We update the data every 8 weeks.
| Before Program (scale 1-10) |
Immediately Following (scale 1-10) |
|
| Selling Proposition: Have one that differentiates & attracts prospects | 3.4 | 9.3 |
| Business Development Plan: Have a results-focused action plan in place | 4.6 | 9.4 |
| Prospecting/Lead Generation: Have a systematic approach that will yield quality prospects | 2.8 | 9.2 |
| Pitching: Have specific strategies to make our presentations differentiating and dynamic | 5.3 | 9.2 |
| Pitching: Have a system for evaluating whether or not to participate (that everyone adheres to) | 4.1 | 9.6 |
| Management Team Alignment: Team is aligned on a focused plan | 2.9 | 9.1 |
| Beating Larger Agencies: (our small/mid-size clients) Have a way of confidently challenging & beating larger agencies | 2.6 | 9.2 |
And a Few Comments on Our Impact:
"Thank you for setting our team on a course that is transforming our conversion rate. We so often invoke your name as we prospect now. We'll probably have T-shirts made, ‘What Would Mirren Do?' This would go along with my other T-shirt, "What Would Jesus Do?"
- Gene Underwood, Creative Director, Dana Communications
"Thanks for totally screwing us up. We were in ignorant, busy-work bliss until your training. Now we're focused and on track like never before. Thank you for your perspective on what we're doing right, what we're doing wrong, and what we need to do to immediately open more of the right doors."
- Michael St. Jacques, Partner, VP Business Development, St. Jacques Marketing
"This has been one of the most productive, insightful and stimulating planning sessions we've ever had. We can't thank you enough for your 'think-about-new-business-in-a-radical-new-way' approach and your drive to push our new business efforts forward!"
- Debra Taeschler, CEO, Grafica
"New business is extraordinarily important... and challenging. Our approach is now completely streamlined and far more effective at engaging clients in a way that positions Wieden + Kennedy as a vital marketing partner."
- Tom Winner, Global Media Director, Wieden + Kennedy