Why Mirren

Our Goal: Create Immediate Impact

We Bring You a Pragmatic Approach That Quickly Generates
Impact
More important than just cutting edge strategies – are cutting edge strategies that you can actually apply – to immediately start converting business. We have no time for conceptual fluff.

We Bring You Experience from the Best in the Business
From maverick boutiques to Wieden + Kennedy to TBWA\Chiat\Day, we've personally closed millions in business.

We Bring You Our Industry Thought Leadership
Our Mirren New Business Conference with Adweek gathers the best in the business (agency executives, clients, search consultants) to hammer out new business innovation. The event sells out each year with over 400 in attendance.

We Bring You a Prospect-Centered Approach
We know what clients want. Via our invitation-only marketing chief roundtable series with Harvard, we uncover what it takes for you to best approach and convert better prospects.

We Bring You a Different Way
Given the hyper-competitive agency landscape, we leverage a prospect-centered, differentiating, contrarian approach to accelerate your conversion cycle.

See the Immediate Impact On Our Clients

Don't Just Take Our Word For It:

"New business is extraordinarily important… and challenging. Our approach is now completely streamlined and far more effective at engaging clients in a way that positions Wieden + Kennedy as a vital marketing partner."

- Tom Winner, Global Media Director, Wieden + Kennedy

"They take your success personally. That passion, combined with powerful new business tools, make for a potent partner in the competitive world of new business."

- Stephanie Retcho, Executive Group Director, TBWA\Chiat\Day

"Mirren understands the agenda of a CMO like few we've seen. With this, and their keen strategic sensibilities, we have partnered with them on a number of innovative CMO and agency projects. They are a close partner that has helped us leverage the unique value of our content with senior executives."

- Cathryn Cranston, Publisher, Harvard Business Review

"Thank you for setting our team on a course that is transforming our conversion rate. We so often invoke your name as we prospect now. We'll probably have T-shirts made, ‘What Would Mirren Do?' This would go along with my other T-shirt, "What Would Jesus Do?"

- Gene Underwood, Creative Director, Dana Communications

"Thanks for totally screwing us up. We were in ignorant, busy-work bliss until your program yesterday. Now we're focused and on track like never before. Thank you for your perspective on what we're doing right, what we're doing wrong, and what we need to do to open more of the right doors."

- Michael St. Jacques, Partner, VP Business Development, St. Jacques Marketing

"This has been one of the most productive, insightful and stimulating planning sessions we've ever had. We can't thank you enough for your 'think-about-new-business-in-a-radical-new-way' approach and your drive to push our new business efforts forward!"

- Debra Taeschler, CEO, Grafica

See the Immediate Impact On Our Clients