The Mirren New Business Workshop Series

Advanced New Business Training:

Practical Strategies & Tools

New York,
Chicago & LA

Registration Live July 7

Registration Opens July 7, 2009.

This September, we are providing new business training on a more advanced level.

With brand new material developed from our latest research over the past 4 months, you will learn key elements of selling that range from Leveraging Social Media, to Search Consultant Outreach, to Proposal Writing.

As we continue to address the current economic climate, you will walk away with a plan of action that you can immediately begin to implement.

Registration Live July 7
New York Series
Sept 17-18
Registration Live July 7
Chicago Series
Sept 24-25
Registration Live July 7
LA Series
Sept 29-30

REGISTER TO ATTEND EITHER DAY, OR BOTH DAYS
Note: This Series Has Sold Out For The Past Four Years.
Seating Is Limited To a Conference Room Size Group. Register Now To Secure Your Seat.

Day One Day Two
Advanced CEO / Sr. Management New Business Strategy Advanced New Business Writing & Agency Packaging

This hands-on working session covers completely new Mirren Training material, including the latest new business management strategy. Get answers to the most pressing issues, particularly given the current economic climate:


Your Social Media Toolbox
  • What role can social media play in helping me open doors with prospects?
  • What is the best approach?

Your Big Pitch Ideas
  • Are your ideas big enough? Are they differentiating enough?
  • What is the best way to brainstorm bigger, better pitch ideas?

Your Proposals
  • What is the best way to then sell your big ideas when writing the proposal?

Your "Friends in Procurement"
  • What is the best way to engage and persuade this new gatekeeper?
  • Is it just about price now?
  • Will they pay more?

Your Performance-Based Plan
  • How should you organize your agency's new business resources?
  • What is the best way to get your team focused & committed?
  • What are the key elements critical in writing a pragmatic, results-oriented new business plan?


Guest Speaker
Mintel International:
Krista Faron, Senior Analyst, Client Spending

Do I have to be a CEO?

Learn new strategies to help with some of the most challenging elements of day-to-day new business:


Your Differentiation
  • The foundation for your packaging... are you truly unique? How can you further differentiate in '09?

Your Questionnaire Responses
  • RFIs/RFPs take a tremendous amount of time and effort... and yet clients complain that agencies all look and sound the same. Given this, how should they be structured and written to better differentiate and persuade?

Your Case Studies
  • Given most clients believe most case studies are irrelevant and do a poor job of selling the agency... how can you write them in a way that better positions the agency as THE answer?
  • How should "results" best be articulated? What if your clients won't provide you with results to use for case studies?

Your Capabilities Session
  • Clients hate the dog and pony monologue from the front of the room. You might be getting better at asking the right questions, but how you transform your capabilities/chemistry meetings into dynamic experiences that leave a lasting impression... and begin converting the prospect?

Your Web Site
  • And then there's your web site... what are clients looking for in a web site now?
  • Is there a way to truly be different, while still being meaningful to prospects?
  • What content should we include and how should we structure it all?
  • Do we need case studies on our site? How much creative should we show? Our team bios?

 
More >> More >>

Who Should Attend?
CEOs, executive management and new business directors involved in business development.

What Type Of Firms Should Attend?
Small & mid-size firms in: PR, advertising, digital/interactive, direct, event, sales promotion & design.

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group. All past workshops within this series have completely sold out.

Dinner/Pub Night
Following Day One many of the participants will be gathering for a dinner after the workshop. The location will be confirmed just prior to each session.

More Information: 866.508.0523
Each workshop runs from 9am through 5:30 pm

Tuition: Register now and save up to $600 for both days.

Register By July 31
Save 35%		 Register by Aug. 31
Save 24%		 After Sept. 1
Save 12%		 On Site
(if available)
Both Days

$540/day

$640/day

$740/day

$840/day
Any One Day

$740

$840

$940

$1,040

 

 

Registration Live July 7
New York Series
Sept 17-18
Registration Live July 7
Chicago Series
Sept 24-25
Registration Live July 7
LA Series
Sept 29-30

See Cancellation Policy

 

Note: As this series sells out each year, all seats are reserved for agency teams (employees) only.

I've Attended Other Mirren Training Programs & Conferences. Will This Be New?
This is new advanced material that moves beyond instruction at previous Mirren workshops, training programs and The Mirren New Business Conference. However, you need not have participated in previous programs.

 

Cancellation Policy
By registering, you agree to the terms and conditions of our Cancellation Policy.

©2009 Mirren Business Development