This hands-on working session covers completely new Mirren Training material. Get answers to the most pressing issues, including what it takes to jump start your pipeline.
See Full Day One Agenda >>

I. Selling with Social Media Toolbox
Learn How to Opening Doors with Social Media.

Including Guest Speaker: PJA Advertising: New Business Through Social Media Case Study

II. Converting the Meeting, How to Orchestrate & Convert this Critical Opportunity

III. Brainstorm Bigger Pitch Ideas
Get to bigger pitch ideas, more quickly.

IV. Selling Search Consultants
Learn exactly what it takes to get on their radar for the right reviews.

V. Selling & Managing Procurement
Understand what it takes to manage this new gatekeeper.

VI. Drafting Your Performance-Based Plan
Understand how to best organize and focus your resources for the fastest return - begin drafting your new plan.
+ Building Your Biz Dev SWAT Team. Learn the roles necessary for an effective core pitching/prospecting team - and how you should hold everyone accountable..

Do I have to be a CEO?

Learn new strategies to help with some of the most challenging elements of day-to-day new business:

See Full Day Two Agenda >>

I. Guest Speaker: Mintel Research: Where The Rebound is Kicking In.

II. Advanced Writing: Your Questionnaire Responses
Better structure/draft this critical document: ensure it actually gets read, better communicate your point of difference.

III. Advanced Writing: Your Case Studies
Better sell the agency, better communicate the results of your work.

IV. Proposal Writing Strategy
Write proposals that better sell the agency's services at a higher fee.

V. Your Capabilities Session
Learn a new approach that better "goes in for the kill" with this important first meeting.

VI. Agency Websites That Sell
Which agencies have the best sites? Also learn exactly what structure/content your site should have to better sell the agency's services.