The Mirren New Business Workshop Series

Advanced New Business Training:

Practical Strategies & Tools

New York,
Chicago & LA

SOLD OUT

All locations now sold out!

And We Just Added Another Session:
"What's Working Right Now on the Front Lines of Prospecting".
In a brief interview with Catapult New Business, we will share exactly what's working to get first meetings as the rebound just starts to impact things.

In our research and on-site training with agencies across the country, we are just starting to see the early signs:

> Slight increase in the ease of securing first meetings
> Existing clients finally restarting projects
> Marginally better competitive pitch opportunities

Spend two days examining what other agencies are doing right now to better capitalize on this transition period.

Leave the sessions with a playbook that you can take back to your agency.

Note: This series has sold out for the past four years. Seating is limited to a conference room size group... register now to secure your seat (attend one or both days).

 

Day One Day Two
Advanced CEO / Sr. Management New Business Strategy Advanced New Business Writing & Agency Packaging

This hands-on working session covers completely new Mirren Training material. Get answers to the most pressing issues, including what it takes to jump start your pipeline.
See Full Day One Agenda >>

I. Selling with Social Media Toolbox
Learn How to Opening Doors with Social Media.

Including Guest Speaker: PJA Advertising: New Business Through Social Media Case Study

II. Converting the Meeting, How to Orchestrate & Convert this Critical Opportunity

III. Brainstorm Bigger Pitch Ideas
Get to bigger pitch ideas, more quickly.

IV. Selling Search Consultants
Learn exactly what it takes to get on their radar for the right reviews.

V. Selling & Managing Procurement
Understand what it takes to manage this new gatekeeper.

VI. Drafting Your Performance-Based Plan
Understand how to best organize and focus your resources for the fastest return - begin drafting your new plan.
+ Building Your Biz Dev SWAT Team. Learn the roles necessary for an effective core pitching/prospecting team - and how you should hold everyone accountable..

Do I have to be a CEO?

Learn new strategies to help with some of the most challenging elements of day-to-day new business:

See Full Day Two Agenda >>

I. Guest Speaker: Mintel Research: Where The Rebound is Kicking In.

II. Advanced Writing: Your Questionnaire Responses
Better structure/draft this critical document: ensure it actually gets read, better communicate your point of difference.

III. Advanced Writing: Your Case Studies
Better sell the agency, better communicate the results of your work.

IV. Proposal Writing Strategy
Write proposals that better sell the agency's services at a higher fee.

V. Your Capabilities Session
Learn a new approach that better "goes in for the kill" with this important first meeting.

VI. Agency Websites That Sell

Which agencies have the best sites? Also learn exactly what structure/content your site should have to better sell the agency's services.

 

See Full Day One Agenda >> See Full Day Two Agenda >>

Who Should Attend?
CEOs, executive management and new business directors involved in business development.

What Type Of Firms Should Attend?
Small & mid-size firms in: PR, advertising, digital/interactive, direct, event, sales promotion & design.

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group. All past workshops within this series have completely sold out.

Dinner/Pub Night
Following Day One many of the participants will be gathering for a dinner after the workshop. The location will be confirmed just prior to each session.

More Information: 866.508.0523
Each workshop runs from 9am through approx. 6:00 pm

Tuition: Register now and save.


Register by Aug. 31
Save 20%
After Sept. 1
Save 12%
On Site
(if available)
Both Days $590/day

$640/day

$740/day

Any One Day $790

$840

$940

> SOLD OUT <
New York Series
Setp.17-18
SOLD OUT
Chicago Series
Sept.24-25
> SOLD OUT <
L.A. Series
Sept.29-30