Fall Workshop Series

The Mirren New Business Workshop Series

New Business in the New Climate:

Practical Strategies & Tools

New York & LA
NOW SOLD OUT

Join Mailing List Here

Guest Speakers Just Announced!

* AKQA: Gavin Becker
(Interactive Agency of the Year)
* Traffic: Tom Cordner
(The small agency that won the big $185MM
Mitsubishi account)
* Citigroup: Mark Mahaney
(Wall Street's take on the agency business)

We are hitting "new business in a new climate" head on. Adapt to the current needs of clients -- or be forced to the sidelines and watch new business pass you by.

With each session, walk away with a plan of action that you can take back and immediately put into practice. This includes over 100 pages of materials that will ultimately become your growth play book.

Dates:

New York: Sept. 10,11,12
Los Angeles: Sept. 17,18,19

Attend any 1 day or all 3

SOLD OUT
New York Series

SOLD OUT
L.A. Series

Location and Accommodation

Note: As Seating Is Limited To a Conference Room Size Group, This Series Has Sold Out For The Past Three Years.

Day One	Day Two	Day Three
CEO New Business Strategy	Short-Term Leads: Organic Growth + Lead Generation	Advanced Pitch Deck Writing & Presenting
Your Plan How should you organize your agency's new business? Specifically, what functions are critical? How do you get your team focused & committed? Your Differentiation Are you truly unique? How to further differentiate? Your Targeting Are you capitalizing on the latest client spending trends? Where are the budgets shifting to (beyond just digital)? Your ROI What is the minimum investment? What return should you expect? Your Talent Do you really need a new business director/team? What performance should you expect? New York Guest Speaker Citigroup: Mark Mahaney (Wall Street's take on the agency business) Do I have to be a CEO?	Organic Growth How do you squeeze every possible dollar out of every client? What systems do you have to create to generate new opportunities within 60 days? How do you get your account staff to systematically (and habitually) grow each of their clients? Outbound Lead Generation What are the latest best practices & research findings for lead generation during a slowdown? Why are a handful of agencies still growing so quickly right now? What systems do you have to create to generate new opportunities within 90 days? New York & LA Guest Speaker AKQA: Gavin Becker (Interactive Agency of the Year)	Storytelling How do you use storytelling arcs to create more drama and better engage? How do you open with a bang and immediately start converting the business? Presentation Structure & Style What is the structure that is most persuasive to a client? What are the best ways to truly differentiate the agency? What is the best balance of visuals vs. text on a presentation slide? Is it possible to develop one template that we can efficiently replicate across most of our pitches? Presentation Theater What is the best use of visual aids (boards, posters, props, research theater, PPT, etc.)? Evaluate Your Own Presentations How do your presentations stack up? Bring an actual pitch presentation and audit it LA Guest Speaker Traffic: Tom Cordner (The small agency that won the big $185MM Mitsubishi account)
More >>	More >>	More >>

Who Should Attend?
CEOs, executive management and new business directors involved in business development.

What Type Of Firms Should Attend?
Small & mid-size firms in: PR, advertising, digital/interactive, direct, event, sales promotion & design.

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group. All past workshops within this series have completely sold out.

Dinner/Pub Night
Following Day One and Day Two, many of the participants will be gathering for a dinner after each workshop. The location will be confirmed just prior to each session.

More Information: 866.508.0523