Day One
CEO New Business Strategy
This session covers completely new Mirren Training material, including the latest new business management strategy.
Your Plan
- How should you organize your agency's new business?
- Specifically, what functions are critical?
- How do you get your team focused & committed?
Your Differentiation
- Are you truly unique?
- How to further differentiate?
Your Targeting
- Are you capitalizing on the latest client spending trends?
- Where are the budgets shifting to (beyond just digital)?
Your ROI
- What is the minimum investment?
- What return should you expect?
Your Talent
- Do you really need a new business director/team?
- What performance should you expect?
This day is reserved for agency CEOs and senior management. Join a group of your peers as you address the challenges unique to those running the agency and those ultimately accountable for the success of the agency's growth.
Divided into several key elements, the session will include a custom business development audit and plan focused directly on jump starting your growth. The plan will include topics such as Recession Planning, Strategic Planning, Talent Management, and New Business Finance.
The ability to apply your learning from this session is critical. To help you implement these strategies back at your agency, a 60-minute one-on-one teleconference follow up session is included.
Do I Have To Be a CEO to Attend?
No, you do not have be a CEO to attend this session. However, you do have to be on the senior management team and directly involved in the overall direction of your agency.
New York Guest Speaker
Citigroup: Mark Mahaney
(Wall Street's take on the agency business)
