The Client Trends Defining Agency Selection (Part 2 of 7)
Here, we reveal where the most significant growth will emerge in the year ahead. Based on Mirren’s client-side research and agency training around the world, Brent Hodgins reveals several of the most significant changes that will hit – and impact – the agency business in the year ahead. He outlines the trends, the growth opportunities, and the impact they will have on your talent, your clients, and your pipeline.
In this second video: Brent addresses why agencies must move closer to optimizing the performance of their work – in a near real-time manner.