The Client Trends Defining Agency Selection

Brent Hodgins, Mirren’s Managing Director, discusses the client trends defining agency selection and retention.

Understanding what the client really wants can make or break your ability to convert business — both with your current clients and prospects. Learn exactly what clients want when selecting (and retaining) an agency over time. This video reveals new insight into how clients are selecting one agency over another and giving more work to one roster agency over another.

Apply insights from our client-side research with Harvard Business Review to develop an approach that will most appeal to the new needs of clients – which have recently changed significantly.