Book to Speak

Bring accountability & order to the chaos of pursuing new business. Mirren’s new business specialists provide training programs and conference keynotes that are provocative, insightful and actionable.

We Address Senior Agency Events with a Range of Topics

Future Proofing: Identifying New Growth Opportunities

Business Lessons From the Consultancies

Building a Culture of Systematic Organic Growth

Bring & Rewrite Your Agency Capabilities

Advanced Pitch Strategy to Better Engage, Differentiate & Convert

Turning a Regional Agency Into a National Competitor

Future Proofing: Identifying New Growth Opportunities

In this interactive speaking engagement, you will work through a series of exercises to begin future-proofing your agency – identifying the business growth opportunities and new service offerings to drive the next stage of growth.

Moving through a specific Mirren framework, you will evaluate the future growth potential of your current services, while identifying new revenue streams and offerings. Ultimately, this session takes a step-by-step look at how to innovate in a way that positions your agency for the next five years.

Optional exercises can be included to outline the resulting operational implications for your new plans.

Contact Us to Book

Business Lessons From the Consultancies

In this session, we take a look at the new agency competitive set – with a particular focus on the management consultancies. While they continue to steal share from the agency industry, there are lessons to be learned to improve agency performance.

Expect to leave this session with action your team can take to completely elevate how you go to market – and address day-to-day clients.

Contact Us to Book

Building a Culture of Systematic Organic Growth

The role of account management has shifted. Significantly. It used to be just about delivering the agency’s work on spec, on time, on budget. This is no longer the case. In fact, there are now two types of account managers: those who passively manage their accounts and those who proactively lean in, lead the client, and drive the growth of the account.

This speaking engagement will review how to empower your teams with a more methodical approach to Organic Growth – without having them feel like salespeople.

Contact Us to Book

Bring & Rewrite Your Agency Capabilities

The key in telling your agency’s story is to communicate the meaningful business value you create for your clients – in no uncertain terms.

This speaking engagement walks through a series of interactive exercises and a framework with which to best deliver an overview on your agency’s offering. This will immediately differentiate you from your competitive set, while addressing the core business issues most important to each individual prospect.

Optionally, time can be provided for several people/teams to come to the front of the room for coaching as they present their updated capabilities.

Contact Us to Book

Advanced Pitch Strategy to Better Engage, Differentiate & Convert

This speaking engagement will bring order to the chaos of pitching business. We completely deconstruct and improve your entire process.

To achieve this, we begin by outlining how to turn your teams into client business partners – more effectively uncovering and addressing business outcomes. Our approach leans in hard. It is proactive, client-centric, consumer-insight driven, focused on meaningful business impact, and efficient to deliver. From beginning to end, we cover staffing, resources, and process. With the final pitch presentation itself, we address casting, deck writing, presentation skills, theater and the one change that will have the most dramatic impact on your win rate.

Contact Us to Book

Turning a Regional Agency Into a National Competitor

The agencies with the highest growth rates focus less on their local region and more on capturing profitable national business.

To that end, this session walks through the steps an agency needs to take to step up onto the national stage and convert larger pieces of business. Moving beyond the local rolodex completely improves an agency’s ability to generate and maintain a consistent new business pipeline. We’ll take a look at identifying those qualified prospects your agency can most easily and quickly turn into new assignments – and how to prototype this approach out across dozens of clients.

Contact Us to Book

Future Proofing: Identifying New Growth Opportunities

Business Lessons From the Consultancies

Building a Culture of Systematic Organic Growth

Future Proofing: Identifying New Growth Opportunities

In this interactive speaking engagement, you will work through a series of exercises to begin future-proofing your agency – identifying the business growth opportunities and new service offerings to drive the next stage of growth.

Moving through a specific Mirren framework, you will evaluate the future growth potential of your current services, while identifying new revenue streams and offerings. Ultimately, this session takes a step-by-step look at how to innovate in a way that positions your agency for the next five years.

Optional exercises can be included to outline the resulting operational implications for your new plans.

Business Lessons From the Consultancies

In this session, we take a look at the new agency competitive set – with a particular focus on the management consultancies. While they continue to steal share from the agency industry, there are lessons to be learned to improve agency performance.

Expect to leave this session with action your team can take to completely elevate how you go to market – and address day-to-day clients.

Building a Culture of Systematic Organic Growth

The role of account management has shifted. Significantly. It used to be just about delivering the agency’s work on spec, on time, on budget. This is no longer the case. In fact, there are now two types of account managers: those who passively manage their accounts and those who proactively lean in, lead the client, and drive the growth of the account.

This speaking engagement will review how to empower your teams with a more methodical approach to Organic Growth – without having them feel like salespeople.

Bring & Rewrite Your Agency Capabilities

Advanced Pitch Strategy to Better Engage, Differentiate & Convert

Turning a Regional Agency Into a National Competitor

Bring & Rewrite Your Agency Capabilities

The key in telling your agency’s story is to communicate the meaningful business value you create for your clients – in no uncertain terms.

This speaking engagement walks through a series of interactive exercises and a framework with which to best deliver an overview on your agency’s offering. This will immediately differentiate you from your competitive set, while addressing the core business issues most important to each individual prospect.

Optionally, time can be provided for several people/teams to come to the front of the room for coaching as they present their updated capabilities.

Advanced Pitch Strategy to Better Engage, Differentiate & Convert

This speaking engagement will bring order to the chaos of pitching business. We completely deconstruct and improve your entire process.

To achieve this, we begin by outlining how to turn your teams into client business partners – more effectively uncovering and addressing business outcomes. Our approach leans in hard. It is proactive, client-centric, consumer-insight driven, focused on meaningful business impact, and efficient to deliver. From beginning to end, we cover staffing, resources, and process. With the final pitch presentation itself, we address casting, deck writing, presentation skills, theater and the one change that will have the most dramatic impact on your win rate.

Turning a Regional Agency Into a National Competitor

The agencies with the highest growth rates focus less on their local region and more on capturing profitable national business.

To that end, this session walks through the steps an agency needs to take to step up onto the national stage and convert larger pieces of business. Moving beyond the local rolodex completely improves an agency’s ability to generate and maintain a consistent new business pipeline. We’ll take a look at identifying those qualified prospects your agency can most easily and quickly turn into new assignments – and how to prototype this approach out across dozens of clients.

Book Mirren for Your Conference or Workshop

Our talks are insightful, provocative, and interactive. Our team has addressed agency CEOs and senior management teams at numerous industry conferences around the world. These have included the 4As, agency networks, agency holding companies, and individual agency management retreats.

Each keynote and workshop often ends with participating taking a few minutes to articulate a few net steps they take immediately upon returning to the agency. Materials and handouts are often provided

To Learn More About Our Custom Advertising Sales Training Programs, Please Contact Cara Kombol by Email or 212.388.9541

Training Practice Leads

Nadine Tull

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

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In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.

Laurie Coots

Laurie is Director of Agency Growth Strategy at Mirren. Specialized in working with agencies to establish more effective organic growth and new business programs, she brings a level of strategic thinking that is second to none. Combined with her deep industry experience and infectious passion for innovation, she ultimately helps agency leadership build an infrastructure to fuel growth – in a more sustainable fashion.

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Prior to Mirren, Laurie was the Global Chief Marketing Officer for TBWA Worldwide and Chiat/Day. While at TBWA, she leveraged the agency’s Disruption methodology to develop impactful work for clients that included Apple, Nissan, VISA, Kraft, PNC Bank, McDonald’s and GSK. She worked with the agency’s small and large offices around the world to help systematically build a custom approach to organic growth and new business – one that would lead to winning over a billion dollars in new revenue.

Laurie also provides industry leadership on such topics as conflict resolution, growth, compensation methodologies and agency review leadership. She serves on the advisory board of UCLA’s Schools of Theatre, Film and Television, where she has helped disrupt the school’s approach to educating the next generation of artists at the intersection of story, performance and technology. Laurie is currently serving on the boards of several startups and playing the role of CEO Muse, as well as writing and speaking on her favorite topic – change management and growth.

Laurie can be reached here by email.

Brent Hodgins

Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.

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His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.