Mirren Blog

New Insight from Mirren’s Organic Growth & New Business Strategists

The Client Trends Defining Agency Selection (Part 4 of 7)

Here, we reveal where the most significant growth will emerge in the year ahead. Based on Mirren’s client-side research and agency training around the world, Brent Hodgins reveals several of the most significant changes that will hit – and impact – the agency business in the year ahead. He outlines the trends, the growth opportunities, and the impact they will have on your talent, your clients, and your pipeline.

In this fourth video: Brent redefines how clients now view the idea of “agency loyalty.”