Agency C-Suite
Forum Series

In this special forum series, we bring together small groups of senior industry leaders to address what it now takes to run and grow an agency – during such a turbulent period. Convening online for a moderated discussion, this is a unique opportunity to see how others are running their agencies, creating new revenue streams, streamlining operations, driving new business, and more.
Is there a more challenging role than running an agency in this crazy period we find ourselves in: mixed economic signals, remote work, talent challenges, feast and famine new business cycles, spiking client expectations, and now AI? The premise is that the collective learning from a group of sharp minds will improve the performance of everyone.

Some of the Topics We Address

First and foremost, this is an opportunity to see how other agencies are completely evolving their operations. You’ll learn more about what’s working, what’s not, and how to keep innovating. We address a number of critical topics.

Creating new capabilities and revenue streams
Building management teams to better support you
Streamlining operations with new models & tech tools
Getting teams to more proactively lean in & lead
How AI will continue transforming the industry
Building more flexible resourcing models
Building a more consistent new business pipeline
New pricing strategy to increase fees
New client spending trends
Productizing agency services

Mirren Forum Participants Include

The format is a 75-minute moderated discussion – virtual, with cameras on. The focus is moderated by Mirren’s senior strategy team with experience client-side (running agency rosters) and agency-side (including Wieden + Kennedy, TBWA, VMLY&R, Omnicom, and more).