Client expectations have never been higher. Are your teams delivering – or not?

Clients demand agencies that proactively lean and play a direct role in driving their business growth. Those who make this shift have high client satisfaction, generate tremendous organic growth, and experience far longer client tenure. Those who don’t get left behind.

Mirren’s training empowers your client-facing teams to make this shift and confidently deliver a higher level of service – and greater agency revenue.

Training Programs

Become a master of client account leadership.

Leadership
Strategy
Growth

Mastering client and project leadership

The new skills now required to more effectively lead clients, manage the agency’s resources, and deliver high-value work.

The new role of account leadership
Business writing for client management
Effective project and client management
Manage project scope and profitability

Mastering client business strategy

New frameworks to more effectively address each client’s most pressing business needs and increase the agency’s value.

Master client business analysis
Faster research for bigger strategic insight
Write more effective strategy briefs
Journey modeling for advanced diagnostics

Mastering organic growth

Our most advanced training will have your teams more assertively capture a greater share of each client’s spend.

Diagnostic client business strategy
Develop business-building ideas clients will buy
Present ideas so clients will sign off
Write assertive organic growth plans

Effective training formats that work for your team.

Custom Training

Custom designed and delivered for your teams, the training is delivered at your offices or remote via several interactive sessions. Interactive breakout exercises and group discussions ensure the training is immediately applied and implemented.

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Group Training

Join other agencies in several levels of virtual training series on topics ranging from Effective Client Leadership to Building a Proactive Prospecting Program.

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On-Demand Training

Over 200 videos and downloadable tools and guides, plus 50+ live training webinars each year.

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Peer-Group Forums

By invitation only, join other senior client services chiefs from the best agencies in the business as we address the most critical challenges and opportunities for account management.

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Stop selling your capabilities.
Start solving business challenges.
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Unlocking the growth potential for some of the best teams in the business