Client expectations have never been higher. Are your teams delivering – or not?

Clients demand agencies that proactively lean and play a direct role in driving their business growth. Those who make this shift have high client satisfaction, generate tremendous organic growth, and experience far longer client tenure. Those who don’t get left behind.

Mirren’s training empowers your client-facing teams to make this shift and confidently deliver a higher level of service – and greater agency revenue.


Become a master of client account leadership.

Mastering client and project leadership

The new skills now required to more effectively lead clients, manage the agency’s resources, and deliver high-value work.
The new role of account leadership
Effective project and client management
Business writing for client management
Manage project scope and profitability

Mastering client business strategy

New frameworks to more effectively address each client’s most pressing business needs and increase the agency’s value.
Master client business analysis
Faster research for bigger strategic insight
Write more effective strategy briefs
Journey modeling for advanced diagnostics

Mastering organic growth

Our most advanced training will have your teams more assertively capture a greater share of each client’s spend.
Diagnostic client business strategy
Develop business-building ideas clients will buy
Present ideas so clients will sign off
Write assertive organic growth plans

Mirren’s training has set a new standard for our client teams – equipping us with the skills and confidence to address our clients’ most critical business challenges. Since embracing this training, we’ve been able to sustain record revenue retention and unlock consistent double-digit organic growth enabling industry-leading growth overall. Mirren made a marked difference to our business!

Andrea Van Dam


Effective training formats that work for your team.

Custom Training

Specifically tailored to your agency’s needs and delivered remotely or on-site, these highly-consultative sessions are built to make an immediate business impact.

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On-Demand Training

Access a library of Mirren training sessions and resources anytime, anywhere, so your team can always advance their capabilities.

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Group Training

Join other agencies and learn critical new skills in group settings designed to foster new ideas and perspectives for achieving organic growth.

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Peer-Group Forums

By invitation only, join other senior client services chiefs from the best agencies in the business as we address the most critical challenges and opportunities for account management.

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Unlocking the growth potential for some of the best teams in the business