Frequently coming in “second” in the competitive review process?

Not getting invited to pitch at all? Need to stand out from the crowd?

The agency new business landscape has changed. Think increased commoditization, client in-housing, shrinking budgets, and remote pitches. It’s harder than ever to become the clear winner.

We can help.

We teach a framework and methodology that will help your agency convert more competitive reviews and win RFPs.

Enable your new business teams to transform their approach with our proven, repeatable process that’s empowering, confidence-building, and designed to get results.


Become a master of the pitch and prospecting.

Mastering the pitch

Completely elevate your agency’s approach to winning competitive reviews with new methods you can replicate across all pitches. In this series, we address the Four New Skills critical in converting more competitive reviews/RFPs.
Create a conversion strategy to disrupt & win
Uncover and address the real pitch objectives
Write RFIs and capabilities that communicate your value story
Deliver final pitch presentations that command the room and win

Mastering prospecting

When done well, proactive prospecting can open new doors in a matter of weeks. In this series, your teams will learn a new approach that more methodically brings new clients into your agency.
High-value targeting: identify the prospects you can most easily convert
Outreach strategy: accelerate your sales cycle
Outreach conversion: generating first meetings
First meetings: convert into first projects

Record revenue growth 4 years in a row, 20 wins over the last 24 months, 82% win rate, and recently achieved most new business wins in the U.S.

Jason Parks
Chief Growth Officer


Effective training formats that work for your team.

Custom Training

Specifically tailored to your agency’s needs and delivered remotely or on-site, these highly-consultative sessions are built to make an immediate impact on new business.

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On-Demand Training

Access a library of Mirren training sessions and resources anytime, anywhere, so your team can always advance their capabilities.

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Group Training

Join other agencies and learn critical new skills in group settings designed to foster new ideas and perspectives for prospecting and winning pitches.

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Unlocking the growth potential for some of the best teams in the business