Bring In More Clients
Capture a Greater Share of Their Spend
Mirren a firm that provides advanced training for agency and media sales teams. Ultimately, the goal is to convert more business – at a higher margin – by correlating everything back to client business impact.
For agencies, we improve the skills of senior teams to more methodically generate organic growth and win more new business. In fact, account teams learn how to develop, present and sell through new ideas that address each client’s most pressing business needs.
For media sales teams, we improve the skills necessary to bring in more advertisers and increase their spend. Rather than selling access to an audience or proprietary data, there is a shift to selling the business benefit of that access.