How Does Your Account Team’s Ability to Drive Organic Growth Stack Up?
Six of the Key Areas Where the Best Agencies Are Strongest The role of account management has evolved. Significantly. At one time, the role was simply... Read More
The Client Trends Defining Agency Selection
Brent Hodgins, Mirren’s Managing Director, discusses the client trends defining agency selection and retention. Understanding what the client really wants can make or break your... Read More
Agency Strategy Has Changed. Organic Growth Has Changed.
Directly Impacting Agency Organic Growth & New Business Performance Coming this January, the Mirren Account Mastery Workshops specialize in turning senior account leadership into growth... Read More
Elevate Poorly Written Pitch Briefs
Address More Vital Business Growth Measures Nadine Tull, Mirren’s Director of Agency Growth Strategy, addresses why agencies must elevate poorly written client pitch briefs. As... Read More
Agencies Share Why They Attend Mirren Live
Directly Impacting Agency Organic Growth & New Business Performance Agencies, search consultants, and clients share how Mirren Live New York provides valuable insight – not... Read More
Casting Your Pitch Team
Cut Them If They Can’t Command the Room “We only want those who will work on the business to be in the room.” Everyone who’s... Read More
Clients Want to Know What Business You’re In
Commoditized Marketing Services or Client Business Growth Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency? We’ve worked... Read More
Organic Growth Performance: How Do Your Teams Stack Up?
Six of the Key Areas Where the Best Agencies Are Strongest The role of account management has evolved. Significantly. At one time, the role was... Read More
Clients’ Expectations Have Spiked.
Are Your Account Teams Keeping Pace? Clients Need More From Their Agencies – Are Your Account Teams Keeping Pace? We’ve worked with hundreds of agencies... Read More
How Effective Is Your Agency at Pitching Business?
How Does Your Agency Stack Up? Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching... Read More