Agencies Share Why They Attend Mirren Live
Directly Impacting Agency Organic Growth & New Business Performance Agencies, search consultants, and clients share how Mirren Live New York provides valuable insight – not... Read More
Casting Your Pitch Team
Cut Them If They Can’t Command the Room “We only want those who will work on the business to be in the room.” Everyone who’s... Read More
Clients Want to Know What Business You’re In
Commoditized Marketing Services or Client Business Growth Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency? We’ve worked... Read More
Organic Growth Performance: How Do Your Teams Stack Up?
Six of the Key Areas Where the Best Agencies Are Strongest The role of account management has evolved. Significantly. At one time, the role was... Read More
Clients’ Expectations Have Spiked.
Are Your Account Teams Keeping Pace? Clients Need More From Their Agencies – Are Your Account Teams Keeping Pace? We’ve worked with hundreds of agencies... Read More
How Effective Is Your Agency at Pitching Business?
How Does Your Agency Stack Up? Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching... Read More
Red Barn Agency – We Really Want Your Business
Brent Hodgins, Mirren’s Managing Director, addresses their annual conference of 400 agencies with a frank look at why capabilities presentations must change. While watching Red... Read More
Transparency is for Windows, Not Pricing Professional Services
The last time you bought a new pair of shoes, did you first demand to know the costs that went into manufacturing them? It seems... Read More
When to Break a Few Rules of the Pitch
Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The object... Read More
Where to Focus Time to Drive Growth
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during... Read More