Mirren Blog

New Insight from Mirren’s Organic Growth & New Business Strategists

Should You Have A Dedicated New Business Lead?

While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must be dedicated to New Business without any Account responsibilities, and why without this focus, New Business efforts quickly begin to fail.

By Nadine Tull, Mirren