The First Meeting with A Prospect
Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing... Read More
Unleash Your Pitch: Elevate Your Brief
As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives... Read More
The Incumbent Challenge
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into why it... Read More
The Art of the Pitch Post Mortem
Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part... Read More
Should You Have A Dedicated New Business Lead?
While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must be... Read More
Focus Finite Agency Resources for Fastest Return
Mirren Training Staff The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those... Read More
Positioning “The Ask” When Prospecting
Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live... Read More
Preempting a Review
The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s... Read More
Often-Overlooked RFP Principles
During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine that drove... Read More
Drop These Tired Agency Clichés
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must be... Read More