The Importance of Being Selective
Why one agency walked away from an opportunity for all the right reasons.
Debra Giampoli offers her valuable (and often hilarious) client-side perspective at Mirren Live New York.
In this quick hit from her session, she shares a story a story from her time at Mondelēz of why one agency strategically walked away from an opportunity to work with Mondelēz for all the right reasons without damaging their relationship.