Mirren Blog

New Insight from Mirren’s Organic Growth & New Business Strategists

The Importance of Being Selective

Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her session, she shares a story of why one agency strategically walked away from an opportunity to work with Mondelēz for all the right reasons, without damaging their relationship.

By Debra Giampoli, Mondelēz