MIRREN BLOG

New Insight from Mirren’s Organic Growth & New Business Strategists
15
Jan

Prospecting Emails

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most commonly used new business prospecting tools: email.

In this quick hit video, she reveals an example of the kind of undifferentiated prospecting emails she receives by the hundreds.

By Debra Giampoli, Mondelēz