Building on our Agency CEO Forum Series, we bring together Client Services Chiefs from the best agencies in the business. Here a small group of senior industry peers convene to address the accountabilities and challenges unique to this role. The premise is that the collective learning from a group of sharp minds will improve the performance of everyone.
As you know, running account management is one of the most challenging management roles in an agency. Ultimately, the satisfaction of the entire client roster rests on the shoulders of this department. This is made even more challenging as client expectations continue to spike – wanting stronger account leadership, deeper strategic thinking, more integrated activation, and tangible business impact.
Some of the Topics We Address
These are 90-minute (virtual) moderated discussions with a handful of senior leaders in each group. Ultimately, this is a rare opportunity to see how other agencies are evolving their account management practices. You’ll learn more about what’s working, what’s not, and how to keep improving.
Effective client services director leadership
Improving team business/strategy skills
The new expectations of clients
Having teams more proactively lead clients
Defining the new role of account management
New organic growth strategies
Managing teams for better account profitability
Improving scope management/fees
More effectively managing hybrid teams
Mirren Forum Participants Include
The format is a 75-minute moderated discussion – virtual, with cameras on. The focus is moderated by Mirren’s senior strategy team with experience client-side (running agency rosters) and agency-side (including Wieden + Kennedy, TBWA, VMLY&R, Omnicom, and more).