How Does Your Account Team’s Ability to Drive Organic Growth Stack Up?
Six of the Key Areas Where the Best Agencies Are Strongest The role of account management has evolved. Significantly. At one time, the role was simply... Read More
Mirren Insight
New Insight from Mirren’s Organic Growth & New Business Strategists
The Client Trends Defining Agency Selection
Brent Hodgins, Mirren’s Managing Director, discusses the client trends defining agency selection and retention. Understanding what the client really wants can make or break your... Read More
Agency Strategy Has Changed. Organic Growth Has Changed.
Directly Impacting Agency Organic Growth & New Business Performance Coming this January, the Mirren Account Mastery Workshops specialize in turning senior account leadership into growth... Read More
Elevate Poorly Written Pitch Briefs
Address More Vital Business Growth Measures Nadine Tull, Mirren’s Director of Agency Growth Strategy, addresses why agencies must elevate poorly written client pitch briefs. As... Read More
Agencies Share Why They Attend Mirren Live
Directly Impacting Agency Organic Growth & New Business Performance Agencies, search consultants, and clients share how Mirren Live New York provides valuable insight – not... Read More
Casting Your Pitch Team
Cut Them If They Can’t Command the Room “We only want those who will work on the business to be in the room.” Everyone who’s... Read More
Clients Want to Know What Business You’re In
Commoditized Marketing Services or Client Business Growth Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency? We’ve worked... Read More
Organic Growth Performance: How Do Your Teams Stack Up?
Six of the Key Areas Where the Best Agencies Are Strongest The role of account management has evolved. Significantly. At one time, the role was... Read More
Clients’ Expectations Have Spiked.
Are Your Account Teams Keeping Pace? Clients Need More From Their Agencies – Are Your Account Teams Keeping Pace? We’ve worked with hundreds of agencies... Read More
How Effective Is Your Agency at Pitching Business?
How Does Your Agency Stack Up? Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching... Read More
Red Barn Agency – We Really Want Your Business
Brent Hodgins, Mirren’s Managing Director, addresses their annual conference of 400 agencies with a frank look at why capabilities presentations must change. While watching Red... Read More
Transparency is for Windows, Not Pricing Professional Services
The last time you bought a new pair of shoes, did you first demand to know the costs that went into manufacturing them? It seems... Read More
When to Break a Few Rules of the Pitch
Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The object... Read More
Where to Focus Time to Drive Growth
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during... Read More
The First Meeting with A Prospect
Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing... Read More
Unleash Your Pitch: Elevate Your Brief
As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives... Read More
The Incumbent Challenge
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into why it... Read More
The Art of the Pitch Post Mortem
Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part... Read More
Should You Have A Dedicated New Business Lead?
While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must be... Read More
Focus Finite Agency Resources for Fastest Return
Mirren Training Staff The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those... Read More
Positioning “The Ask” When Prospecting
Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live... Read More
Preempting a Review
The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s... Read More
Organic Growth: The New Agency Revenue Engine
It’s no secret that growing an agency is no easy task. So, unearthing new alternative sources to sustain your growth is key. Of all sources... Read More
Often-Overlooked RFP Principles
During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine that drove... Read More
Drop These Tired Agency Clichés
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must be... Read More
Prospecting Emails
From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most... Read More
The Importance of Being Selective
Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her session, she... Read More