Mirren Insight

New Insight from Mirren’s Organic Growth & New Business Strategists

Elevate Poorly Written Pitch Briefs

Address More Vital Business Growth Measures Nadine Tull, Mirren’s Director of Agency Growth Strategy, addresses why agencies must elevate poorly written client pitch briefs. As...
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Casting Your Pitch Team

Cut Them If They Can’t Command the Room “We only want those who will work on the business to be in the room.” Everyone who’s...
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The Incumbent Challenge

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into why it...
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Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s...
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Often-Overlooked RFP Principles

During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine that drove...
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Prospecting Emails

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most...
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