TRANSFORMATIONAL TRAINING & COACHING TO GROW CURRENT ACCOUNTS & WIN MORE BUSINESS

Remote + In-Person Training

Mirren provides transformational training that will have your teams develop the skills to more proactively lead clients, become strong strategic partners, and win more new accounts.
 
Who Is It For?
Designed for account and pitch teams, the goal is to have your teams become more effective at growing current clients and winning more new business.
 
How Does It Work?
Delivered in a remote (and soon to be in-person again) format, we outline the new methods, models and skills that are most effectively generating organic growth and new business. At the core of our training is to have your teams become stronger, more assertive business partners with clients and prospects. Our approach is dynamic and interactive, with breakout exercises, group discussion, and personal coaching to immediately apply the new principles.
 
In this brief video, we discuss the challenges holding back most agencies as it relates to Organic Growth and New Business.

Our Six Core Training Programs

Organic Growth

ACCOUNT TEAMS

The skills to more assertively identify and sell through ideas will want to buy – without feeling like a salesperson.

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Competitive Reviews/RFPs

PITCH TEAMS

Implement innovative new systems and tools to more methodically increase your odds of winning every pitch.

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Proactive Prospecting

OUTREACH TEAM

Build a program to more systematically target, attack and convert a pipeline of qualified leads.

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Advanced Deck Writing & Presentation Skills

ACCOUNT & PITCH TEAMS

Better command the room and sell through bigger ideas with more persuasive decks and dynamic presentation skills.
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Proposal Writing & Negotiation Skills

ACCOUNT TEAMS

Secure more revenue by applying new skills that will provide the edge with day-to-day client estimates, proposals and negotiations.

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Mastering Agency Strategy

ACCOUNT TEAMS

Turn your teams into strategic partners with the advanced skills to better understand and address the business needs of each client.
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Book Mirren To Speak At Your Event

Our team has addressed agency CEOs and senior management teams at numerous industry conferences around the world. We have provided dynamic, provocative and insightful keynotes and breakout sessions for industry conferences, the 4A’s, agency networks, agency holding companies, and individual agency management retreats.

Along with our training topics above, other speaking topics include: Business Lessons From the Management Consultancies; The New Agency Model – The Next Five Years; Build Your Agency Like You’re Going to Sell It; Turn Scope Creep Into a Revenue Opportunity; Turn Project-Based Clients Into Retainer-Based Growth; and more.

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Harvard Case

Mirren’s impact on agency new business was featured in a Harvard Case Study. You can access it on Harvard’s Case Study website.

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To Learn More About Our Custom Agency Training Programs, Please Contact Nadine Tull by Email or 206.385.9101

Training Practice Leads

Nadine Tull

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

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In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.

Laurie Coots

Laurie is Director of Agency Growth Strategy at Mirren. Specialized in working with agencies to establish more effective organic growth and new business programs, she brings a level of strategic thinking that is second to none. Combined with her deep industry experience and infectious passion for innovation, she ultimately helps agency leadership build an infrastructure to fuel growth – in a more sustainable fashion.

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Prior to Mirren, Laurie was the Global Chief Marketing Officer for TBWA Worldwide and Chiat/Day. While at TBWA, she leveraged the agency’s Disruption methodology to develop impactful work for clients that included Apple, Nissan, VISA, Kraft, PNC Bank, McDonald’s and GSK. She worked with the agency’s small and large offices around the world to help systematically build a custom approach to organic growth and new business – one that would lead to winning over a billion dollars in new revenue.

Laurie also provides industry leadership on such topics as conflict resolution, growth, compensation methodologies and agency review leadership. She serves on the advisory board of UCLA’s Schools of Theatre, Film and Television, where she has helped disrupt the school’s approach to educating the next generation of artists at the intersection of story, performance and technology. Laurie is currently serving on the boards of several startups and playing the role of CEO Muse, as well as writing and speaking on her favorite topic – change management and growth.

Laurie can be reached here by email.

Brent Hodgins

Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.

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His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.