Advanced Training to More Methodically Generate Organic Growth & Convert New Business
Mirren provides the training that will immediately improve your team's ability to capture a greater share of each client's spend. By better addressing the business needs of each client, they will learn the advanced skills it now takes to grow your current accounts and win more new business. As the training is immediately applied, you will see an impact on your revenue and AGI growth within weeks.
Our custom training can be delivered in-person at your offices or fully remote.
"Record revenue growth 4 years in a row, 20 wins over the last 24 months, 82% win rate, and the most U.S. agency wins last year. Mirren's incredibly powerful new business methods are strategic, methodical and aggressive. We're proof they work."
"You think you have it all figured out. And then, you meet Mirren. One after another, you learn new strategies that immediately impact client growth and new business. It starts by more effectively pinpointing each client's most pressing business opportunities — then charging higher fees to solve for those needs."
Improve the client growth skills of your senior client-facing team members. Ultimately, the goal is to grow every account in the agency by becoming more effective client business partners.
Improve the new business skills of your pitch and prospecting teams. Dramatically increase your conversion rates by applying a completely evolved approach.
Capture a Greater Share of Each Client's Spend
Dramatically Increase Your Win Rate
More Proactively & Authoritatively Lead Each Client Forward
Understand & Address Each Client's Most Urgent Business Needs
Identify New Project Ideas Clients Will Want to Buy
More Persuasively Present Ideas So Clients Will Buy Them
Implement Assertive Organic Growth & New Business Plans
Methodically & Efficiently Convert Each RFP Opportunity
Based On Training Innovation & Client Impact, Mirren Has Been Named One of the Most Sophisticated Training Firms in the Country.
Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency-side. Having managed roster agencies and run competitive reviews – in addition to running accounts and RFPs at her agencies – she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work."
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2 and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth and numerous new business pitches. Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation – the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
Jerry May is Director of Agency Growth Strategy at Mirren. In this role, he specializes in training how to improve the organic growth and new business performance of mid-size and smaller agencies. He believes it's these agencies that have a distinct advantage by virtue of being more innovative, agile and effective. Ultimately, with all agencies, he has found that a deeper immersion in the client's business and target audience insight is the key to converting more business.
Jerry's training is backed up with an extensive background on the client and agency-side. At The Clorox Company, he played a leading role on a number of brands including Liquid Bleach, Hidden Valley Ranch and Kingsford Charcoal. A series of agency assignments followed, which included running accounts such as Bank of America / World Banking, Microsoft, The North Face, Alaska Airlines and Del Monte.
During his downtime, Jerry loves a good outing to explore local culture and architecture, while also learning how to play his beloved six string..
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every region around the world.
Brent empowers agencies and their teams to master client leadership, strategy, organic growth and new business. However, by applying new methods that are more innovative, efficient and effective – agencies can experience growth in a way that also motivates and retains their talent.
He can also be heard encouraging agency teams to stop submissively bowing down to clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA, he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.