Advanced Training to More Methodically Generate Organic Growth & Convert New Business
Mirren provides the training that will immediately improve your team's ability to capture a greater share of each client's spend. By better addressing the business needs of each client, they will learn the advanced skills it now takes to grow your current accounts and win more new business. As the training is immediately applied, you will see an impact on your revenue and AGI growth within days.
Our custom training can be delivered in-person at your offices or fully remote.
"Record revenue growth 4 years in a row, 20 wins over the last 24 months, 82% win rate, and the most U.S. agency wins last year. Mirren's incredibly powerful new business methods are strategic, methodical and aggressive. We're proof they work."
"You think you have it all figured out. And then, you meet Mirren. One after another, you learn new strategies that immediately impact client growth and new business. It starts by more effectively pinpointing each client's most pressing business opportunities — then charging higher fees to solve for those needs."
Improve the client growth skills of your senior client-facing team members. Ultimately, the goal is to grow every account in the agency by becoming more effective client business partners.
Improve the new business skills of your pitch and prospecting teams. Dramatically increase your conversion rates by applying a completely evolved approach.
Capture a Greater Share of Each Client's Spend
Dramatically Increase Your Win Rate
More Proactively & Authoritatively Lead Each Client Forward
Understand & Address Each Client's Most Urgent Business Needs
Identify New Project Ideas Clients Will Want to Buy
More Persuasively Present Ideas So Clients Will Buy Them
Implement Assertive Organic Growth & New Business Plans
Methodically & Efficiently Convert Each RFP Opportunity
Based On Training Innovation & Client Impact, Mirren Has Been Named One of the Most Sophisticated Training Firms in the Country.
Jerry May is Director of Agency Growth Strategy at Mirren. In this role, he specializes in training how to improve the organic growth and new business performance of mid-size and smaller agencies. He believes it's these agencies that have a distinct advantage by virtue of being more innovative, agile and effective. Ultimately, with all agencies, he has found that a deeper immersion in the client's business and target audience insight is the key to converting more business.
Jerry's training is backed up with an extensive background on the client and agency-side. At The Clorox Company, he played a leading role on a number of brands including Liquid Bleach, Hidden Valley Ranch and Kingsford Charcoal. A series of agency assignments followed, which included running accounts such as Bank of America / World Banking, Microsoft, The North Face, Alaska Airlines and Del Monte.
During his downtime, Jerry loves a good outing to explore local culture and architecture, while also learning how to play his beloved six string..
Laurie is Director of Agency Growth Strategy at Mirren. Specialized in working with agencies to establish more effective organic growth and new business programs, she brings a level of strategic thinking that is second to none. Combined with her deep industry experience and infectious passion for innovation, she ultimately helps agency leadership build an infrastructure to fuel growth - in a more sustainable fashion.
Prior to Mirren, Laurie was the Global Chief Marketing Officer for TBWA Worldwide and Chiat/Day. While at TBWA, she leveraged the agency's Disruption methodology to develop impactful work for clients that included Apple, Nissan, VISA, Kraft, PNC Bank, McDonald's and GSK. She worked with the agency's small and large offices around the world to help systematically build a custom approach to organic growth and new business - one that would lead to winning over a billion dollars in new revenue.
Laurie also provides industry leadership on such topics as conflict resolution, growth, compensation methodologies and agency review leadership. She serves on the advisory board of UCLA's Schools of Theatre, Film and Television, where she has helped disrupt the school's approach to educating the next generation of artists at the intersection of story, performance and technology. Laurie is currently serving on the boards of several startups and playing the role of CEO Muse, as well as writing and speaking on her favorite topic - change management and growth.