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Advanced Training to More Methodically Generate Organic Growth & Convert New Business

Mirren is a training firm that provides transformational training for Account and Pitch Teams. Ultimately, the goal is to acquire new clients and then drive organic growth by more effectively addressing the business-growth needs of clients.

Agency Training

Media Sales Training

Sponsorship Sales Training

Organic Growth & New Business Has Changed – Again

Delivered in a remote (and soon to be in-person again) format, we outline the new methods, models and skills that are most effectively generating organic growth and new business. At the core of our training is to have your teams become stronger, more assertive business partners with clients and prospects. Our approach is dynamic and interactive, with breakout exercises, group discussion, and personal coaching to immediately apply the new principles.

With this in mind, first gain some insight into your most critical challenges. In this brief video, we discuss the role of assertive talent, strategic horsepower, correlating work to client outcomes, methodical process and growth.


Organic Growth & New Business Training

Remote + In-Person Training

Bring Mirren to your agency with advanced training for your entire team – all delivered in a remote format that is dynamic, interactive and impactful.

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On-Demand Training

By subscribing to MirrenDirect, you access our advanced online training via Live Webinars, On-Demand Videos, Downloadable Tools, Daily New Business Leads and access to Personal Coaching. The fees are approximately $350 – $450 per month and include a one-month no-fee trial.

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Industry Leading Conferences

Mirren Live 2021 VIRTUAL MAY 19 – 20

We’re back in May to address agency revenue growth with a focus on new revenue streams, innovation, new business, and organic growth.

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Mirren Executive Leadership Summit 2021 NOV 3 – 4

Limited to only 100 agency C-Suite executives, we tackle the most important trends, challenges and opportunities related to driving revenue growth.

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Account Management Mastery Workshops JAN 2022

Taking place in New York, Chicago, LA and Toronto, these open workshops are designed to make your senior account team members strong strategic partners with their clients – ultimately growing the business for the agency.

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We’ve Trained the Best in the Business
& Those Who Want to Become the Best in the Business


We’ve Been Recognized By Some of the Most Respected Publications and Organizations

Mirren Named Top 10 U.S. Training Firm

Based On Training Innovation & Client Impact, Mirren Has Been Named One of the Most Sophisticated Training Firms in the Country.

Harvard Case Study

Mirren’s impact on agency organic growth and new business was featured in a Harvard Case Study, available on Harvard’s site.