Often-Overlooked RFP Principles
A few simple principles agencies often miss when participating in competitive reviews.
During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine that drove net new client acquisition and organic growth.
In this quick hit pulled from her session at the Mirren CEO Summit, Laurie shares a few simple principles agencies often miss when participating in competitive reviews.