Mirren Blog

New Insight from Mirren’s Organic Growth & New Business Strategists

Often-Overlooked RFP Principles

During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine that drove net new client acquisition and organic growth. In this quick hit pulled from her session at the Mirren CEO Summit, Laurie shares a few simple principles agencies often miss when participating in competitive reviews.

By Laurie Coots, Mirren