With a focus on using AI for client value creation and agency growth, we’ve now trained hundreds of agency teams.

This is what we see.

18 MONTHS. THAT’S IT.

That’s how long agencies have to seriously operationalize AI before clients, competitors, and new tech move so far ahead there’s no catching up.

Yes, media and production teams are automating.
Yes, creatives are experimenting.
Yes, some are seeing efficiency gains.

But when it comes to creating meaningful client value — strategy, client advisory, and innovation tied to growth — most aren’t even out of the starting gate.

Overwhelmed Leaders Everywhere

“There’s a new tool or prophet every minute.”
“Where do we start? How do we prioritize? Get everyone on board?”
“How do we defend the downward fee pressure of AI-accelerated work?”

The 4As even published From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies. The title alone says everything.

A small number are making tangible progress, but even they struggle with rollout, training, and adoption.

What’s Ahead? Well, It’s Already Here.

Agencies are already using AI for strategic planning to:

  • Develop analyst-level POVs on client categories, businesses, and growth drivers, with actionable client recommendations
  • Surface deep audience insight through synthetic personas, modeled journeys, and mass research analysis
  • Simulate, predict, and influence specific behavior
  • Use tools like Magnolia for effective strategies and briefs in less time
  • Pressure-test and iterate new strategies
  • Deploy mass personalization and optimization at scale

Much of this wasn’t feasible at typical budget levels. Now it is.

Meanwhile, shops like Gravity Global, Accenture Song, Supergood, and the Hold Co’s are building full AI-powered operating systems.

The Point

Leverage AI’s collaborative power to create more value and drive client business growth. Then charge more for it.

It isn’t a margin threat. It’s a revenue growth play.

How to Keep Progressing

Start with something simple: Prompt Engineering. Well-crafted prompts generate incredibly high-value thinking.

With the right prompts, it’s like doubling your strategy team. It also levels up account and project managers into strategic leaders.

If you’d like a practical resource, get our Agency Prompt Engineering Guide with step-by-step guidance and templates to get your teams moving.

Access it here:
https://ai.mirren.com/mirren-ai-prompting-guide-for-agencies/

Want More?

Explore more than 20 agency AI use cases at Mirren AI 2025, taking place October 29 (Virtual).
https://ai.mirren.com/

Learn more at https://mirren.com/