Client expectations of agencies have spiked. They want stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact.
And as you know, agencies are already using AI for strategic planning to:
- Develop analyst-level POVs on client categories, businesses, and growth drivers, with actionable client recommendations
- Surface deep audience insight through synthetic personas, modeled journeys, and mass research analysis
- Simulate, predict, and influence specific behavior
- Use tools like Magnolia for effective strategies and briefs in less time
- Pressure-test and iterate new strategies
- Deploy mass personalization and optimization at scale
Much of this wasn’t feasible only a couple of years ago. Now it is.
Ultimately, the goal is to turn the LLMs into strategic collaborators – to create far more value for clients.
This guide provides practical prompting instructions and templates to enable client-facing teams to transform the output quality from the basic LLMs, such as ChatGPT, Claude, Gemini, Co-pilot, and more.
At the same time, effective prompt engineering is the most effective way to get more of your teams fully engaged with AI, in a way that is consistent across your operation. With the right prompts, it’s like doubling your strategy team. It also levels up account and project managers into strategic leaders.
As AI continues to progress so quickly, this guide is an ongoing work in progress, with updates being released every few months.
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