How would your clients rate your agency’s performance – and the health of the relationship?
When is the last time you assessed this from the perspective of your clients? Put yourself in their shoes to understand the business goals they’re working to achieve and the pain points holding them back.
And importantly, client expectations of agency teams have increased significantly. How certain are you that your teams are proactively delivering strategic value against your clients’ actual goals — not just passively churning out projects?
Your accounts (and margins) are at risk unless your client-facing teams provide strong leadership, deep strategic thinking, and integrated activation that leads to tangible business impact.
Are they achieving this or functioning as passive order-takers?
Use this client-centric evaluation guide to assess your team’s current performance to more effectively retain and grow your clients.