Where to Focus Time to Drive Growth
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for...
The First Meeting with A Prospect
Properly setting the stage for the first meeting with a Prospect is vital....
Unleash Your Pitch: Elevate Your Brief
While it can be a challenge dealing with a lack of clarity in client briefs, the truth is...
The Incumbent Challenge
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the...
Should You Have A Dedicated New Business Lead?
Without focus, new business efforts quickly begin to...
Preempting a Review
The arrival of a new decision maker creates one of the most feared agency challenges:...
Often-Overlooked RFP Principles
A few simple principles agencies often miss when participating in competitive...
Drop These Tired Agency Clichés
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some...