When to Break a Few Rules of the Pitch
Strategically breaking a few rules of the pitch will differentiate your agency and help...
Where to Focus Time to Drive Growth
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for...
The First Meeting with A Prospect
Properly setting the stage for the first meeting with a Prospect is vital....
Unleash Your Pitch: Elevate Your Brief
While it can be a challenge dealing with a lack of clarity in client briefs, the truth is...
The Incumbent Challenge
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the...
The Art of the Pitch Post Mortem
If you did win, it is important to know...
Should You Have A Dedicated New Business Lead?
Without focus, new business efforts quickly begin to...
Positioning “The Ask” When Prospecting
A valuable tip for converting more prospects into...
Preempting a Review
The arrival of a new decision maker creates one of the most feared agency challenges:...
Often-Overlooked RFP Principles
A few simple principles agencies often miss when participating in competitive...