The Incumbent Challenge
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the...
The Art of the Pitch Post Mortem
If you did win, it is important to know...
Should You Have A Dedicated New Business Lead?
Without focus, new business efforts quickly begin to...
Positioning “The Ask” When Prospecting
A valuable tip for converting more prospects into...
Preempting a Review
The arrival of a new decision maker creates one of the most feared agency challenges:...
Often-Overlooked RFP Principles
A few simple principles agencies often miss when participating in competitive...
Drop These Tired Agency Clichés
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some...
Prospecting Emails: A Client’s Perspective
From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side...