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Article

The Art of the Pitch Post Mortem

If you did win, it is important to know...

By Laurie Coots
Video

Should You Have A Dedicated New Business Lead?

Without focus, new business efforts quickly begin to...

By Nadine Tull
Video

Positioning “The Ask” When Prospecting

A valuable tip for converting more prospects into...

By Brent Hodgins
Video

Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges:...

By Brent Hodgins
Video

Often-Overlooked RFP Principles

A few simple principles agencies often miss when participating in competitive...

By Laurie Coots
Video

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some...

By Brent Hodgins
Video

Prospecting Emails: A Client’s Perspective

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side...

By Debra Giampoli