Often-Overlooked RFP Principles

A few simple principles agencies often miss when participating in competitive...

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some...

Prospecting Emails: A Client’s Perspective

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side...

The Importance of Being Selective

Why one agency walked away from an opportunity for all the right...