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Often-Overlooked RFP Principles
A few simple principles agencies often miss when participating in competitive...
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Drop These Tired Agency Clichés
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some...
Video
Prospecting Emails: A Client’s Perspective
From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side...
Video
The Importance of Being Selective
Why one agency walked away from an opportunity for all the right...