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Where to Focus Time to Drive Growth
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for...
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The First Meeting with A Prospect
Properly setting the stage for the first meeting with a Prospect is vital....
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Should You Have A Dedicated New Business Lead?
Without focus, new business efforts quickly begin to...
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Drop These Tired Agency Clichés
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some...
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Prospecting Emails: A Client’s Perspective
From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side...
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The Importance of Being Selective
Why one agency walked away from an opportunity for all the right...