Where to Focus Time to Drive Growth

Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for...

The First Meeting with A Prospect

Properly setting the stage for the first meeting with a Prospect is vital....

Should You Have A Dedicated New Business Lead?

Without focus, new business efforts quickly begin to...

Positioning “The Ask” When Prospecting

A valuable tip for converting more prospects into...

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some...

Prospecting Emails: A Client’s Perspective

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side...

The Importance of Being Selective

Why one agency walked away from an opportunity for all the right...