Today, our conference team announces the Speaker Selection and Agenda Session Line Up for our 400 agency event this April 12 - 14 in New York.
And we have quite a dynamic and diverse group of speakers this year. Front and center will be the most innovative agencies in the country - numerous of which are experiencing double and triple-digit growth, despite the current climate. It is their best practices that will define the business (and business development) over the coming few years. It is their best practices that can [Read More]
I just read a great posting from Tom Finneran of the 4A's about client new business practices. It was followed by endless whining and complaining about what agencies are subjected to with dysfunctional client pitches.
I had to react. Here is a copy of my post:
By BRENT | NEW YORK, NY December 9, 2009 10:21:31 pm:
Tom's thoughts are spot on.
However, there's a bigger issue: What are we going to do about it? There is so much whining and complaining, but little action.
The fact is, the search process is [Read More]
SPEAKER NOMINATIONS ARE NOW CLOSED.
Thank you for all your nominations.
We are on a hunt.
We are on the hunt for those agencies that are experiencing growth - and have done so by reinventing their agency.
Call them innovators. Call them visionaries. Call them rule-breakers. Call them bulldogs in their determination to grow. They will be front and center at The 2010 Mirren Business Development Conference in New York this April.
Whether it's creating new revenue streams, experimenting with pricing models, launching new services, tapping social media or a completely new approach to business development... [Read More]
Our Training Event team, along with Adweek, has been working (what already feels like around the clock) on the planning of our next national new business conference.
We continue to focus on delivering cutting-edge new business strategy that is practical, relevant and immediately applied. To that end, we have a few surprises we'll be announcing in the coming weeks. From format to subject matter to speakers, we'll be introducing a few twists to ensure we continue to deliver meaningful insight.
Content will address key issues that agency principals and new business [Read More]
